NOWZ Kicks Off Their Comeback with ‘IGNITION’
Rookie K-pop group NOWZ (Hyunbin, Yoon, Yeonwoo, Jinhyuk, Siyoon) officially launched their comeback on July 9 with the release of their debut mini-album ‘IGNITION’. The group held a media showcase at YES24 Live Hall in Gwangjin, Seoul to celebrate the milestone and perform their title track ‘EVERGLOW’ for the first time.
A Fiery Start Reflecting Youthful Passion
Consisting of five tracks, ‘IGNITION’ is centered around the theme of lighting one’s inner flame—a metaphor for new beginnings and bold ambition. The highlight is ‘EVERGLOW,’ an alternative rock anthem that fuses electrifying guitar riffs with intense metal elements.
“Like a flame that never dies, even in ashes, we keep burning bright,” the group expressed, emphasizing a message of resilience and relentless spirit.
Celebrating One Year with a Rebranding
This comeback also marks a meaningful update for NOWZ as they hit their first debut anniversary. As part of the celebration, the group has gone through a rebranding, reaffirming their identity with a refined team name and concept direction.
The Rise of a Gen Z Powerhouse
Despite being relatively new to the scene, NOWZ has been praised for their strong vocal and performance skills. Through ‘IGNITION’, they dive into the multifaceted experience of youth, aiming to resonate deeply with fans from their generation. Many are already calling them a top rookie representing the ‘Zalpha’—a rising blend of Gen Z and Alpha generation.
NOWZ’s debut mini-album ‘IGNITION’ is available on major music platforms starting July 9 at 6 PM KST.
