NOWZ Makes a Bold Splash on ‘Show Champion’
Rookie K-pop group NOWZ, under Cube Entertainment, broke into the limelight on June 23 with their firecracker performance of ‘Problem Child’ on MBC every1’s ‘Show! Champion’. This marks their third stage for tracks off their debut mini album ‘IGNITION’, which dropped earlier this year.
‘Problem Child’ Sends a Powerful Message
The song carries an anthem-like message: forget society’s “correct answers” and embrace who you are—even if that makes you the titular “problem child.” With snappy kick drums, high-energy snares, hi-hat rhythms, and an addictive hook, the track blends musical boldness with emotional punch. It’s unapologetic. It’s loud. It’s SO NOWZ.
Choreography That Packs a Punch
Speaking of loud—let’s talk moves. The choreography was crafted by none other than dance crew We Dem Boyz, a fan-favorite from Korea’s street dance scene. Their fresh, fierce touch gave NOWZ a performer’s edge, blending fierce synchronization with raw attitude. It’s high-end K-pop performance at its peak.
Fans Already Knew ‘Problem Child’ Was The One
Although the group officially debuted with ‘EVERGLOW’ featuring an emotional rock vibe, and pre-released ‘Fly Free (Feat. Yuqi)’, it was ‘Problem Child’ that turned heads at their fan showcase. Fan buzz exploded after NOWZ dropped a mega crew dance video featuring 50 backup dancers. The video quickly landed at No.58 on YouTube’s daily Trending Music Video chart—rare for a B-side track.
What’s Next for NOWZ?
With fans hungry for more from ‘Problem Child,’ the question is: will this song outshine their title track? Judging by early reactions, it just might. Rookie era? Consider it lit.
