NOWZ Captures Fragile Yet Beautiful Moments of Youth
Rising K-pop group NOWZ, managed by Cube Entertainment, is gaining attention with the release of their second round of ‘Keyword Films’ for their debut mini-album IGNITION. The individual clips were released on June 30 through the agency’s official channels.
A Glimpse Into Personal Struggles
The spotlight in these latest videos falls on members Jinhyuk and Siyoon. Jinhyuk is shown grappling with emotional pain amidst floating gemstones, while Siyoon reveals his inner struggles in a silent forest. These visuals aren’t just symbolic — they aim to capture relatable moments of youth filled with confusion, longing, and self-discovery.
Keyword: ‘Now’ — A Poetic Portrayal of Youth
A key phrase from these short films — ‘Now’ — encapsulates the turbulent yet beautiful period of adolescence. The members’ narrated confessions reflect on personal identity and first love, striking an emotional chord with viewers navigating similar phases in life. The abstract yet heartfelt storytelling hints at the deeper themes of the upcoming album.
A Promising Start with Artistic Collaboration
NOWZ had previously introduced films for members Hyunbin, Yoon, and Yeonwoo. The group also made waves with their pre-release track “Fly Freely (Feat. Yuqi)”, showcasing a lyrical, sentimental side to youth. The song was a star-powered collaboration featuring (G)I-DLE’s Yuqi, who participated in writing, composing, featuring, and producing the track.
Debut Album Release Set for July 9
All eyes are on what kind of musical storytelling NOWZ will unfold when IGNITION officially drops on July 9. The rookie group is shaping up to be a fresh voice in K-pop, blending emotional narratives with compelling visuals.
Photo Courtesy: Cube Entertainment
