ONEW Returns with ‘PERCENT’ and Eye-Catching Visuals
ONEW of SHINee is back—and he’s making a bold statement. On July 11, ONEW unveiled new teaser photos for the music video of his title track ‘ANIMALS’ from his upcoming second studio album ‘PERCENT’ via his official social media accounts.
A Peek Inside the ‘ANIMALS’ MV
The teaser images show ONEW standing in a quiet subway car—a space filled with passive commuters lost in their phones or stares. Alone in vibrant red attire, ONEW seems to break the monotony. His contrasting presence hints at a disruption in the mundanity of everyday life and builds curiosity for the full music video.
‘PERCENT’: A Personal and Musical Journey
ONEW’s second full-length album, ‘PERCENT’, is described as his unique record of emptiness and fulfillment—a metaphor for growth through harmony with life’s countless encounters. The artist personally participated in the album’s songwriting and production, solidifying his musical identity and artistic maturity. The album features 11 tracks exploring a variety of emotions and genres that flow like the rhythm of life.
Creative Promotions: From Pop-Up Store to Subway Takeover
To celebrate the album’s release, ONEW is launching a special ‘PERCENT’ Pop-Up Store from July 15 to 27 at the Shinsegae Department Store in Gangnam, Seoul. Inspired by the set design of the ‘ANIMALS’ MV, the interactive space promises fans a new and immersive experience.
Additionally, starting July 11, a Seoul Subway Line 3 train car will be fully wrapped in a dedicated ONEW ad campaign running until August 10. Talk about turning heads on your daily commute!
When and Where to Listen
ONEW’s ‘PERCENT’ will be released across major music platforms on July 15 at 6 PM KST. With this comeback, the SHINee member once again proves his range and depth—not only as an idol, but also as an independent artist ready to grow on his own terms.
What’s Next?
As fans gear up for the release, industry watchers are keeping their eyes on how ONEW’s layered storytelling and artistic flair will resonate globally. Judging by the response to the teasers, ‘PERCENT’ could mark a major milestone in his solo journey.
