RIIZE’s Nationwide Twinkle Tour Shines Spotlight on Seongnam
RIIZE is about to take center stage this summer—not just with music, but with a clever mix of cultural PR, charity, and fan service. On July 4, the rising K-pop group joins forces with Seongnam City and cable giant Mnet to kick off the Nationwide Twinkle Tour, a special one-night event mixing pop stardom with local pride.
What Is the Twinkle Tour?
The ‘Nationwide Twinkle Tour’ is more than your average K-pop gig. It’s part of a government collaboration between Seongnam’s city officials, the local Tourism Promotion Foundation, and Mnet. The goal? Showcase Seongnam’s charm—including its hanhwae roses (a major local agricultural product), cultural assets, and tourist spots—directly to K-pop’s global fandom.
The event will be held at Bundang District Office Lawn Plaza at 8 PM KST, with RIIZE acting as the night’s headliner and honorary local ambassador. It’s a fusion of music, travel, and regional marketing like only Hallyu can deliver.
990-Won Concert Tickets? Yes, Really
Fans are losing their minds (and maybe checking their eyesight) thanks to the ticket pricing: 990 KRW—roughly 75 cents USD. However, there’s a catch—it’s only available at the on-site ‘Twinkle Pop-up’ market. There, RIIZE will also participate in selling fresh-cut roses, Seongnam’s proud floral export, with all proceeds going back to the community.
- Concert ticket: 990 KRW (approx. $0.75)
- Rose bouquet sales: All profits donated to Seongnam City
- Limited quantities—get there early!
Consider it the ultimate fanflex move: score a ridiculously cheap concert ticket, pick up flowers grown in the artist’s hometown venue, and support local farmers—all while attending a TV-worthy idol event.
The Broadcast + Anniversary Bonus
If you can’t be there in person, don’t worry—the entire event will be recorded and broadcast on Mnet on July 16. Strategically, the gig lines up with RIIZE’s 2nd debut anniversary, making it a double-celebration of fanservice and milestone memories.
The city’s partnership with Mnet ensures that both domestic and international audiences can experience the showcase—potentially boosting Seongnam’s profile for tourism and future cultural events.
RIIZE: Turning a Pop Concert into a Civic Ally
RIIZE’s involvement isn’t a random celeb drop-in. The group has consistently been spotlighted in K-pop for its emphasis on fan interaction and community-building. From livestreams to fan-meet collabs, their brand of engagement feels sincere—and this event only deepens that narrative.
The group isn’t just singing—they’re storytelling. By highlighting the local rose industry and donating ticket proceeds, they’re fostering a new model of idol-driven regional cooperation. It’s K-pop turned community catalyst.
Officials Weigh In: Seongnam Bets Big on Hallyu
Mayor Shin Sang-jin of Seongnam summed it up best: “We hope the ‘Nationwide Twinkle Tour’ becomes a gateway to sharing Seongnam’s culture and tourist attractions with global K-pop fans. Events like this are key to revitalizing the local economy and driving interest in regional festivals including the ‘Seongnam Festival’.”
This approach—leveraging Hallyu stars as cultural bridges—isn’t exactly new, but it’s evolving. And the Twinkle Tour may just prove to be a future blueprint for how cities can partner with idols to make tourism sparkle.
Seongnam’s Bigger Picture: Culture-Driven Growth
The Twinkle Tour marks just one step in Seongnam’s broader cultural strategy. The city is actively investing in public-private projects to enhance tourism, attract young interest, and reboot local industries post-COVID.
By joining forces with pop acts that command fierce loyalty (read: obsessed fandoms), Seongnam aims to create emotional connections between fans and places, making tourism more than just sightseeing.
Why This Matters for K-pop (and Your Travel Bucket List)
As concerts become more immersive and purposeful, events like RIIZE’s tour blur the line between entertainment and activism. You’re not just attending a show—you’re participating in local revitalization. It’s not just merch; it’s meaningful keepsakes.
RIIZE is turning performance into purpose, and Seongnam is betting big that global fans will buy in—not only with money, but with attention, interest, and future visits.
FAQs
What is RIIZE’s Nationwide Twinkle Tour?
It’s a K-pop concert and community event happening July 4 in Seongnam, featuring RIIZE. The event is designed to promote local culture, tourism, and economy through music and regional collaboration.
How can I get the 990 KRW tickets?
The ultra-cheap concert tickets are only available at the onsite ‘Twinkle Pop-up’ event in Seongnam, where attendees can also purchase roses with proceeds going to the city.
Will the event be broadcast?
Yes, the concert will be filmed and aired on Mnet on July 16, offering fans worldwide a chance to experience it from home.
