Soyou Returns with New Music After 2-Year Hiatus
K-pop vocalist Soyou is back! After nearly two years away from the music scene, she is releasing her brand-new digital single ‘PDA’ today (June 16) at 6 PM KST through major music platforms.
‘PDA’ — A Genre-Bending Track with Rhythm and Sensitivity
The title track ‘PDA’ stands for ‘Public Display of Affection’ and explores themes of emotional openness in public settings. The song combines R&B, dance beats, and the nostalgic texture of 2000s pop. Its latter half is driven by Miami bass rhythms, which add a dancer-friendly pulse and elevate the emotional crescendo.
Soyou blends multiple genres while expressing emotions through her signature cool and sensual delivery. Using public affection as a metaphor, she paints a picture of intimate moments and emotional release, all wrapped in her uniquely modern style.
Music Video Brings Y2K Nostalgia with a Modern Twist
The accompanying music video takes inspiration from the Y2K aesthetic, a trend that has resurfaced in pop culture. It’s reimagined with a contemporary look that adds visual flair. Choreographers Rerick and Shimiz worked on the performance, with Rerick also directing the video’s choreography to enhance the synergy with Soyou’s style.
First Release Under Magic Strawberry Sound
‘PDA’ marks Soyou’s first digital single after joining music label Magic Strawberry Sound, making it a meaningful step in her artistic journey. This release showcases a shift in her musical direction and visual identity.
Pior to the release, Soyou gave fans a sneak peek through the label’s official social media channels. Teasers featured a “cool and hip” ambience, with Soyou nonchalantly observing couples engaging in PDA — setting the mood for the track.
What’s Next for Soyou
Following the official release of ‘PDA,’ Soyou plans to unveil a performance video directed by Black Q via Magic Strawberry Sound’s social platforms.
With her signature blend of sultriness and vocal depth, Soyou’s return is shaping up to be one of the most compelling K-pop comebacks of the year.
