Sunmi Dives Deep with ‘BLUE!’
K-pop solo queen Sunmi is back—and this time, she’s painting the town BLUE! On June 26 at 6 PM KST, Sunmi dropped the music video for her new digital single ‘BLUE!’ via her official YouTube channel, immediately grabbing attention with a bold new look and a concept only she could pull off.
Concept Queen Strikes Again
Fans were quick to rave about Sunmi’s icy-blue bob and enigmatic visuals. The MV is a cinematic ride—think pastel surrealism meets emotional chaos. With her sleek bob and intense gaze, she walks the line between nostalgic daydream and high fashion fever dream, proving that ‘Sunmi-pop’ isn’t just a genre anymore—it’s an entire universe.
Written by Sunmi, Felt by Everyone
‘BLUE!’ isn’t just a vibe; it’s a diary entry set to dreamy synths. Sunmi personally wrote, composed, and produced the track, channeling her raw emotions and love-struck highs. The result? A refreshing, slightly trippy sonic landscape that feels like summer rain and midnight deep talks wrapped in one.
Live and Unfiltered
To celebrate the release, Sunmi delivered a live bass guitar performance on 1theK’s original segment ‘와외녹음실’ (‘Recording Outdoors’), proving her vocals are just as electric as her visuals. It marked her first major comeback stage in over a year—and fans say it was worth the wait.
A Message in Neon
The singer also took to her socials to drop this message: “Let’s love like there’s no tmrw.” Standing in the sun in a red tank top and denim shorts, arms stretched wide, her carefree youthfulness matched the energy of ‘BLUE!’ perfectly—part rebel, part romantic.
What’s Next?
With every comeback, Sunmi redefines the rulebook—and with ‘BLUE!’, she blends vulnerability and style in a way only she can. Dubbed a ‘concept master’ for a reason, she adds another shade to her ever-expanding musical palette. Fans can expect more stages and content soon—and if this is any hint, we’re in for a colorful ride.
