THE BOYZ have captured global attention with the release of their latest music video for ‘VVV,’ the title track of their third full-length album ‘Unexpected.’ Dropped on the 17th, the album focuses on showcasing the group’s unpredictable charm and artistic growth.
The ‘VVV’ MV is set against an intense boxing ring backdrop, weaving a captivating narrative that includes not only boxers but also referees, police officers, and mysterious bikers, adding layers to the storyline. The members exhibit expressive acting, enhancing the immersive experience.
A key highlight is the Latin phrase ‘Veni, Vidi, Vici’ (I came, I saw, I conquered), encapsulating the triumphant theme of ‘VVV.’ The MV is packed with high-energy choreography, maximizing the strength of a large-member group through seamless formations and dynamic transitions.
‘Unexpected’ marks the evolution of THE BOYZ from youthful performers to mature artists. The members actively participated in songwriting and production, further solidifying their musical identity. This project underscores their continual growth, spanning music, visuals, and performance.
Through this album, THE BOYZ aim to deliver their unique sonic and visual artistry to a global audience. ‘Unexpected’ serves as both an expansion of their musical spectrum and a statement of their artistic identity.
As part of their album promotions, THE BOYZ will perform on various stages, including a special free showcase on the 23rd at Myeonghwa Live Hall in Seoul. This exclusive event will offer fans an up-close encounter with their evolving artistry.
