A Visual Storybook Set to Sound
TREASURE is back with another showstopper—this time, their newest music video “EVERYTHING” from the mini-album LOVE PULSE feels more like a K-drama episode than your average idol MV.
Released at midnight on the 19th, the cinematic video instantly drew fans into a surreal, emotionally-charged world that mixes youth, fantasy, and just the right amount of mystery.
From Game Nights to Glowing Fields
The MV opens with a playful scene: the members laughing and hanging out like any friend group would—until things shift. A game console on the table somehow starts levitating, floating into Junkyu’s hands (cue the supernatural twist). Then we see So Jung-hwan staring off intently into the distance, and the vibe officially shifts from lighthearted to intriguing.
The story unfolds with scenes that feel dreamlike—a run through a lush blue field, objects flying through the air, and nostalgic glances exchanged like old memories resurfacing. Imagine Stranger Things meets a K-pop aesthetic, and you’re basically there.
Acting Chops + Killer Choreography
What really sells it all is the acting. The members take on their roles seriously, with expressions that feel straight out of a movie. Combine that with TREASURE’s signature high-energy choreography and you’ve got a music video that checks all the boxes: visuals, vibes, and vocals.
Fans got a taste of this energy early through special dance videos and TV performances packed with charm and confidence. But watching it all tied together in the MV hits differently.
Global Stage, Growing Momentum
Since the release of LOVE PULSE, TREASURE’s been everywhere—from music shows to YouTube appearances—reminding the world why they’re one of K-pop’s most promising acts right now. And the momentum’s just getting started.
In October, the group will kick off their latest tour, 2025–26 TREASURE TOUR [PULSE ON], at Seoul’s iconic KSPO DOME. From there, they’ll head to Japan and bounce around Asia, meeting fans and spreading that unmistakable TREASURE energy.
Final Thoughts
If “EVERYTHING” proves anything, it’s that TREASURE isn’t just doubling down on visuals—they’re crafting stories. And if the new MV is any sign, the next chapter of their journey is going to be one wild ride.
Ready to hop aboard the hype train?
