TWICE Breaks Into Billboard and UK Charts with Career Highs

The queens of K-pop are conquering global charts—again. TWICE just scored their highest-ever Billboard Hot 100 placements with not one, but two tracks. And across the pond in the UK, they cracked the Official Singles Chart Top 30 for the first time. If this feels like déjà vu of global domination, that’s because it kind of is.

Two Songs, One Billboard Hot 100 Breakthrough

Announced via Billboard on September 3, TWICE’s tracks “Strategy” and “TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)” debuted at #51 and #50 respectively on the Hot 100 chart dated September 6. This marks the group’s highest placements ever on this flagship American chart, proving their presence in the U.S. isn’t just a blip—it’s a movement.

Fans are calling it a “double takedown” on social media, as both songs continue climbing thanks to strong streaming numbers and fan-led promo efforts.

Streaming Surge: Spotify Charts Tell the Same Story

TWICE’s momentum isn’t confined to radio play. On Spotify’s Daily Top Songs USA chart for September 1, “Strategy” landed at #42 while “TAKEDOWN” climbed even higher to #35. Over on the Weekly chart (covering August 22–28), the songs crept upward to #37 and #30—that’s a major jump from the week prior.

• “Strategy” – #37 on Spotify Weekly USA chart
• “TAKEDOWN” – #30 (with member Jeongyeon, Jihyo, and Chaeyoung uniquely spotlighted)

TWICE’s genre-hopping and subunit experimentation clearly paid off with fans in North America vibing hard with this dual track drop.

Making History in the UK: First Top 30 Entry

Across the Atlantic, the UK’s Official Singles Chart reflected a similar TWICE takeover. On the chart dated August 29, “TAKEDOWN” secured #27—the group’s first-ever Top 30 entry in the United Kingdom. “Strategy” followed close behind, nabbing #39.

This is a major win for a K-pop act, especially since UK chart entry can be a tougher nut to crack. But TWICE has never been one to back away from a challenge, and clearly, British ONCEs (TWICE’s fandom name) rallied hard.

Queen Status in Japan: Oricon Album No.1

TWICE’s not-so-secret weapon? Their mastery of multiple markets. In Japan, their sixth full-length Japanese album, “ENEMY,” dropped on August 27 and quickly rocketed to the top of the Oricon Weekly Digital Albums Chart (August 25–31).

This album becomes their fifth No.1 on that chart, following hits like “#TWICE,” “BDZ,” “YES or YES,” and “With YOU-th.” TWICE now holds the record for most No.1 digital albums among international female artists in Japan—yep, more than any other non-Japanese girl group.

Adding Another Trophy: Global Influence Award

As if that wasn’t enough glitter, the group recently scooped up “Most Influential Global Group” at the 2025 TMELive International Music Awards (TIMA)—a prestigious Mandarin-language awards ceremony that honors cross-border success.

Translation? Even in the Mandarin-speaking market, TWICE continues to be a global force to be reckoned with.

Ongoing World Tour: Spreading Love from Incheon to Tokyo

TWICE’s sixth world tour, aptly named “This Is For”, kicked off in Incheon this July and has already swept through Osaka, Aichi, and Fukuoka. Next stops? A two-day stadium showdown in Tokyo on September 16 and 17.

At every stop, TWICE’s charisma is dialed up to eleven with stunning visuals (yes, the wardrobe breakdown threads are thriving), electrifying live vocals, and a sea of light sticks proving ONCE’s loyalty around the globe.

Global Success Powered by ONCEs and Evolution

It’s hard not to be impressed by TWICE’s evolution from their bubblegum debut era to global powerhouse. Their continued reinvention—whether through fierce subunit tracks, genre blending, or multilingual releases—gives them serious staying power.

If 2024 taught us anything in K-pop, it’s that TWICE isn’t just surviving—they’re thriving.

FAQs

What are TWICE’s highest Billboard Hot 100 rankings so far?

In September 2024, TWICE achieved their career-best positions with “Strategy” at #51 and “TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)” at #50 on the Billboard Hot 100.

Which TWICE album topped Japan’s Oricon in 2024?

Their sixth Japanese studio album, “ENEMY,” topped the Oricon Weekly Digital Albums Chart, making TWICE the international female artist with the most No.1 albums on that chart.

Is TWICE on a world tour in 2024?

Yes! Their sixth world tour, “This Is For,” began in July 2024 in Incheon and includes shows across Japan, with major upcoming dates in Tokyo.