From Stage to Stadium: TWS Joins Korea’s FIFA Journey
K-pop rookie group TWS just scored a major off-stage goal — they’ve been officially appointed as ambassadors for the Korea Football Association (KFA) as the country ramps up for the 2026 FIFA World Cup.
On October 2, PLEDIS Entertainment announced that it signed a partnership MOU with the KFA aiming to boost global cultural exchange between K-pop and Korean football. As part of that deal, TWS will be frontline cheerleaders for Korea’s national soccer team.
Fans on the Field: Halftime Debut Set for October 10
TWS’s first gig as honorary team spirit officers? A halftime performance during the friendly match against Brazil on October 10. The match, hosted by Hana Bank, will be held at Seoul World Cup Stadium—a true theater of dreams for football fans and K-pop stans alike.
The group won’t just be dancing through halftime. TWS plans to join a lineup of on- and offline events designed to fire up fans and support the team ahead of World Cup qualifiers. Think of it as the perfect blend of penalty kicks and power vocals.
Dohoon’s Dream Come True
One member, Dohoon, shared just how much this collab means to him: “I’ve loved soccer since I was eight years old. Being able to support Korean football up close is truly an honor. We want to be part of its growth journey.”
TWS fans are already buzzing across social media, with many pointing out the crossover appeal. “It’s giving me ‘K-pop Ted Lasso’ vibes,” one fan joked on X.
Fourth Mini Album Incoming
Just when you thought October couldn’t get more packed for TWS, the group is also dropping their fourth mini album ‘PLAY HARD’ on October 13. Music, soccer, and world-stage ambitions? No wonder TWS is making headlines on and off the field.
Final Whistle
By stepping into the cleats of football diplomacy, TWS is showing that K-pop’s reach goes far beyond the charts. With fans hyped for both their comeback and halftime show, it’s clear this group is kicking down all the right doors—stadium gates included.
What do you think: Is TWS setting the blueprint for future K-pop x sports collabs?
