YENA brings bold energy to the fashion scene
K-pop soloist Choi Yena—better known as YENA—is now the newest face of the street fashion brand ADLV (Acme de la Vie), continuing her streak of dominating both the music charts and the style scene. The brand recently dropped behind-the-scenes footage from her photoshoot, and fans can’t get enough of her colorful charisma.
ADLV x YENA: A match made for Gen Z
In ADLV’s behind-the-scenes reel, YENA rocks an array of streetwear outfits with effortless swagger. Whether it’s oversized hoodies or bold prints, she turns each look into a statement—with her trademark energetic flair.
“Her vibrant presence perfectly aligns with our brand’s youthful vibe,” a spokesperson from ADLV commented. “Her fanbase overlaps significantly with our core audience of teens and twenty-somethings, which creates a powerful marketing synergy.”
From music stages to runway-ready
This isn’t YENA’s first major endorsement. She recently signed as the face of a popular alcoholic beverage brand, proving that her appeal spans generations and industries. With fashion now under her belt, YENA is building serious ‘Gen Z icon’ status one deal at a time.
Still flying high with ‘Blooming Wings’
Outside the world of fashion, YENA is currently doubling down on promotions for her 4th mini album, Blooming Wings, released on June 29. Its standout title track, “Hate Being Nice,” departs from stereotypical sweet-girl K-pop vibes and dives into a bold, rebellious narrative—signature “YENA-core.”
The album takes fans through a heartfelt journey of love and personal growth, with dynamic performances and stage concepts that feel more like mini-musicals than concerts.
Bottom line? Whether she’s dancing across the stage or fronting a fashion campaign, YENA is blooming in every sense of the word—and Gen Z is here for all of it.
