ZB1’s Matthew Shines at ‘NEVER SAY NEVER’ Showcase
Seoul’s stylish Hannam-dong was buzzing on July 1 as ZB1 (ZEROBASEONE) officially unveiled their first full-length album ‘NEVER SAY NEVER’—and all eyes were on Matthew (Seok Matthew).
A Star Is Framed: The Visual Moment Everyone’s Talking About
During the media showcase held at the Blue Square SOL Travel Hall, Matthew stepped forward for photos that sent fans and photographers alike into a frenzy. Confident yet approachable, the Canadian-Korean member wowed in stage-ready visuals and effortlessly charismatic poses.
Clad in a sleek outfit that highlighted the group’s mature new concept, Matthew proved he’s not just a vocalist and dancer—he’s a whole moment. Fans quickly began circulating the photos online, with hashtags like #석매튜 and #제로베이스원 trending across X (formerly Twitter) and Instagram globally.
What Is ‘NEVER SAY NEVER’ All About?
ZEROBASEONE’s debut full album showcases a more evolved sound and narrative, moving beyond their ‘youthful optimism’ era and venturing into themes of ambition, resilience, and identity. The title ‘NEVER SAY NEVER’ encapsulates the determination that’s propelled ZB1 from survival show rookies to chart-topping idols.
Matthew’s role in the group’s storytelling has expanded. Known for his emotive stage expressions, he dives deeper into lyrics and choreography that reflect this era of grit and dream-chasing.
Who Is Seok Matthew?
Born in Canada and fluent in both English and Korean, Seok Matthew (often just called Matthew) has become a fan favorite in Korea and abroad. He first stole hearts during Boys Planet, Mnet’s K-pop audition program, where his charming personality and steadfast work ethic made him a breakout star.
Now a key member of ZB1, Matthew brings not just performance power but an endearing authenticity that global fans appreciate. His ability to connect through fansigns, live streams, and honest interviews makes him one of the 5th generation’s most relatable idols.
Fan Reaction: “Our Sunshine Matthew Did It Again!”
- “He looks like a K-drama lead!” – Korean fan on Naver
- “Matthew’s duality is insane. Sweet offstage, fire onstage.” – International fan on X
- “The visuals hit different in high-def…” – One netizen after seeing the HD press photos.
It’s not just K-fans who are proud. French, Thai, and Latin American BBZs (ZB1’s fandom name) have all rallied online to celebrate the flawless photo op and what it means for Matthew’s rising reputation.
What’s Next for ZB1?
Following this media launch and showcase, ZEROBASEONE is set to promote their album on Korea’s top music shows, including Music Bank and Inkigayo. Fans are also anticipating concept performances and variety show appearances.
As the group makes moves with ‘NEVER SAY NEVER’, Matthew continues to solidify his place both visually and artistically in the ever-competitive K-pop scene.
FAQs
Who is Seok Matthew from ZB1?
Seok Matthew is a Canadian-Korean K-pop idol and a member of ZB1 (ZEROBASEONE). He gained popularity through the Mnet audition show Boys Planet and is known for his charisma, visuals, and bilingual charm.
When did ZB1 release ‘NEVER SAY NEVER’?
ZB1 held their media showcase for their first full album ‘NEVER SAY NEVER’ on July 1 in Seoul, with digital and physical releases following shortly after.
Where was ZB1’s showcase held?
The album showcase took place at the Blue Square SOL Travel Hall in Hannam-dong, one of Seoul’s trendiest neighborhoods known for being a K-pop hotspot.
