K-pop sensation ZEROBASEONE is making waves worldwide with their latest mini-album, ‘Blue Paradise.’ Following successful pop-up stores in South Korea and Japan, the group is set to open another in Beijing from April 3 to 26. This expansion solidifies their growing global influence.
The Seoul pop-up store, held at The Hyundai’s Sounds Forest, attracted massive crowds, with merchandise selling out rapidly. The buzz continued in Tokyo’s Shibuya, where immersive digital displays enhanced fans’ experience of the ‘Blue Paradise’ concept. Now, Beijing marks the next step in their international outreach.
Beyond their physical presence, ZEROBASEONE’s fifth mini-album has broken records, selling over a million copies on release day. The group is the only K-pop act to achieve ‘million-seller’ status with five consecutive albums since debut. Their title track, ‘Blue,’ also dominated music shows, earning a triple crown in rankings.
By continuously engaging with fans and expanding their reach, ZEROBASEONE is redefining global K-pop success. The Beijing pop-up offers yet another opportunity for fans to connect with their music and journey, leaving many eager to see where they will go next.
