Lights, Camera, Iconik!
The spotlight’s on ZEROBASEONE as they gear up for their first full-length album ‘NEVER SAY NEVER’. On July 19, the rising K-pop sensation rolled out their ICON version concept film and photos on their official social media—and it’s giving major pop star energy.
ICON Status: Activated
The visuals don’t hold back. Think fashion runway meets music video set—complete with confident struts, cinematic lighting, and all the glitz you’d expect from a chart-topping group. The nine members—Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin—own the frame in every shot.
Graffiti-style text reading “WHAT WE DO IS ICONIK” flashes across the screen, while sound equipment and studio cables add an edgy, behind-the-scenes touch. All signs point to a more mature, creatively evolved ZEROBASEONE.
Surprise Newsflash from ZBTV
To crank up the anticipation, former news anchor Kim Daeho made a surprise appearance via a mock news brief on “ZBTV NEWS,” shared on July 18. His dramatic delivery of the group’s comeback updates had fans buzzing. He dropped an especially juicy hint about the title track ‘ICONIK’, calling it, “a confidence-boosting anthem you won’t forget—everything from the music to visuals screams bold.”
Beyond Boundaries, Beyond Limits
‘NEVER SAY NEVER’ isn’t just about fire visuals—it’s the culmination of ZEROBASEONE’s journey with their fandom, ZEROSE. Embodying the message ‘impossible is nothing,’ the album celebrates their brightest moments so far while opening a new, global chapter.
Already eyeing the international stage, the group’s expanding sound and vision puts them in the running for global top-tier status.
Mark The Date
ZEROBASEONE’s 1st full album ‘NEVER SAY NEVER’ officially drops on September 1 at 6 PM KST. Get ready—this comeback promises power, polish, and plenty of ICONIK flair.
[Image credit: WAKEONE Entertainment]
