ZEROBASEONE Drops Iconic First Album ‘NEVER SAY NEVER’
ZEROBASEONE just made it official: they’re not here to play nice—they’re here to slay. The rising K-pop boy group unveiled their long-awaited first full-length album, ‘NEVER SAY NEVER’, at a media showcase held on July 1 at the Blue Square SOL Travel Hall in Hannam-dong, Seoul. And yes, it was every bit as iconic as their title track name suggests.
‘NEVER SAY NEVER’: A No-Quit Motto in Album Form
Serving as their debut full-length album, ‘NEVER SAY NEVER’ isn’t just another comeback—it’s a graduate-level course in how to own your journey. This album compresses ZEROBASEONE’s two-year evolution into a ten-track powerhouse of sonic confidence and lyrical grit. The theme? Simple but powerful: if you never give up, nothing is impossible. Hence the name: ‘NEVER SAY NEVER’.
In a market where mini-albums and singles rule, releasing a full album this early in their career is a statement—a loud one. It’s the group declaring: “We didn’t come this far to just come this far.”
‘ICONIK’: Retro Pop Meets K-pop Swag
The title track, ‘ICONIK’, is a pop banger built on a nu-disco groove—think Daft Punk meets Han River swag. With punchy rhythms and a chorus designed to nest in your brain, the track elevates ZEROBASEONE’s performance to new heights.
The group showcased the song live on stage at their showcase, proving with slick choreography and intense visuals that they’re not just trendy—they’re trendsetters. If the camera loves them, the spotlight adores them. And fans? They can’t look away.
10 Tracks, 1 Message: ZEROBASEONE is Here to Stay
This isn’t just about one song. The album packs 10 stylized tracks, each radiating ambition, experimentation, and swagger. It’s a coming-of-age story narrated with synths, bass lines, and harmonized vocals. Each track reflects a different side of the group’s musical range—some emotional, some fierce, all unmistakably ZB1.
The sequencing of the album feels deliberate—from the introspective to the explosive, mirroring how the group has matured since debuting via Mnet’s reality show ‘Boys Planet’ and solidifying their fandom, ZE_ROSE.
Who Are ZEROBASEONE, Anyway?
If you somehow missed their meteoric rise, ZEROBASEONE was formed through Mnet’s survival program Boys Planet in 2023. The band name implies “starting from zero,” and now, just two years in, they’re already breaking ceilings with a full-length album.
The group has quickly cultivated a reputation for strong vocals, high-energy choreography, and visuals that make fan cams go viral before the encore even starts. And judging by the response to ‘ICONIK’, they’ve comfortably moved into main-character mode in the K-pop story of 2024.
Fan Reactions: ZE_ROSE Hype Levels at Max
- “ICONIK sounds like a summer anthem—we’re so back!” – Twitter fan reaction
- “ZB1 never misses, and this album proves it.” – Comment on YouTube MV
- “From ZERO to HERO—’NEVER SAY NEVER’ is an album of the year contender.” – Reddit K-pop thread
The reaction to ZB1’s showcase spread quickly across social platforms and forums. Playlists updated. TikToks filmed. IDs changed to include “ICONIK.” Global ZE_ROSE members were fully online—emotionally and virtually.
What’s Next: Global Tour? Collabs? Main Stage Domination?
While no world tour has been officially announced (yet wink), the buzz around a possible global expansion is heating up. With ‘NEVER SAY NEVER’ likely landing the group on both domestic and international charts, ZEROBASEONE is poised for an even bigger breakout phase.
Whether it’s a set at KCON or a surprise drop on TikTok, fans are already predicting collabs, chart history, and maybe a few iconic red carpet moments too. One thing’s certain: the boys aren’t looking back. They’re too busy becoming ICONIK.
FAQs
What is ZEROBASEONE’s new album ‘NEVER SAY NEVER’ about?
‘NEVER SAY NEVER’ is ZEROBASEONE’s first full-length album, carrying a message about perseverance and growth. It features 10 tracks and focuses on the group’s journey from debut to their current rise in the K-pop scene.
What is the style of the title track ‘ICONIK’?
‘ICONIK’ blends nu-disco with pop, bringing a rhythmic, high-energy sound that highlights ZEROBASEONE’s charisma and performance power. It’s sleek, catchy, and stage-ready.
Is ZEROBASEONE planning a tour or other international activities?
While a global tour hasn’t been confirmed, fan speculation is high. Given their rising international profile, more overseas promotions or performances are likely in the near future.
