ZEROBASEONE Kicks Off Their Full Album Era with a Twist
Brace yourselves, ZEROSE—ZEROBASEONE just dropped the curtain on the first act of their highly anticipated return. On July 7 at midnight KST, the group unveiled ‘NEVER Film’, the teaser trailer for their upcoming first full-length album ‘NEVER SAY NEVER’, via their official YouTube channel.
A Playful Take on the Word ‘Never’
If the title sounds familiar, it’s because the trailer was first teased as a spoiler clip during their surprise segment at KCON LA 2025. Now, fans get the full version in all its cinematic glory. Styled as a fake documentary, the ‘NEVER Film’ blends whimsical metaphor with slick visuals, building a surreal universe where impossible things suddenly… aren’t.
Think dogs driving cars, surreal lightning strikes straight out of a tarot card, and scenes that would give Inception a run for its money. At the heart of it is the word ‘never’—dropped casually, yet repeated in unexpected, reality-bending ways.
From Lost Necklaces to Found Purpose
The turning point? Member Han Yujin loses a necklace, setting off a chain of events that flips the narrative. What starts whimsical becomes meaningful as the group explores the idea that the impossible becomes possible—as long as they stick together.
“It’s not just one person’s story,” a fan commented. “It’s OUR story. That’s the heart of ZB1.”
‘NEVER SAY NEVER’: ZB1’s Milestone Moment
This album marks ZEROBASEONE’s official entrance into full-length discography territory after debuting in July 2023. It also represents the shining apex of their journey with their fandom, ZEROSE.
From scoring five consecutive million-sellers to breaking into the Billboard 200, ZEROBASEONE has been rewriting the K-pop playbook with every comeback. And this time, they’re doubling down on their motto: never say never.
Set Your Alarms, ZEROSE
ZEROBASEONE’s first album ‘NEVER SAY NEVER’ officially drops September 1 at 6 PM KST on all major streaming platforms. With a bold concept and global ambitions, this looks like another chapter in their ongoing domination of the Hallyu wave.
So, what’s your favorite scene from ‘NEVER Film’? And what’s YOUR impossible dream? Maybe ZB1 is about to make it possible.
