ZEROBASEONE’s Visual Explosion Returns
ZEROBASEONE (also known as ZB1) is back and glowing—both visually and emotionally. On July 14 at midnight KST, the nine-member K-pop boy group dropped the digipack version concept photos for their first full-length album, ‘NEVER SAY NEVER’, via their official social media channels.
Quirky Concepts, Real Emotions
The newest concept captures the members—Sung Hanbin, Kim Jiwoong, Zhang Hao, Seok Matthew, Kim Taerae, Ricky, Kim Gyuvin, Park Gunwook, and Han Yujin—surrounded by diary decorations and cozy vibes. Dressed in casual fits, they exude effortless charm while sitting around a table, making it feel like a lazy Sunday hangout rather than a photoshoot.
In line with Korea’s popular ‘dakku’ (short for 다이어리 꾸미기, meaning “diary decorating”) culture, the concept is filled with cute, sticker-like details—think pastel accessories and hand-drawn motifs. One standout phrase scribbled into the setup? “ZB1♡ZEROSE”—a touching shoutout to their fandom, ZEROSE.
Rolling Out the Comeback
This digipack teaser follows the group’s previously released ‘Ordinary’ version, turning the nostalgia factor up a notch. With each teaser drop showcasing a fresh facet of ZB1, the group is building a multidimensional promo campaign that keeps fans guessing—and gasping.
‘NEVER SAY NEVER’—A Bold New Chapter
The upcoming album ‘NEVER SAY NEVER’ is more than just a musical comeback; it’s a celebration of ZEROBASEONE’s journey with ZEROSE. Infused with the powerful message that “nothing is impossible,” the album seeks to pass courage and warmth to global fans who’ve supported the group since day one.
The trailer already hinted at major growth—from bubbly rookies to confident performers—with a promise: together, they can overcome anything. Talk about a glow-up story we’re here for.
Mark Your Calendars
‘NEVER SAY NEVER’ drops September 1 at 6PM KST on major streaming platforms. Judging by the teasers, it’s shaping up to be as polished as it is personal. Summer may be winding down, but ZB1 is just heating up.
