LOONA’s Hyunjin Slays the Seoul Fashion Week Runway
At Seoul Fashion Week, it’s not just about what walks the runway—it’s also about who’s watching. This year, all eyes were on Hyunjin of LOONA, who stole the spotlight at the 2026 S/S Seoul Fashion Week by gracing the ULKIN brand photo wall like it was her personal catwalk.
Hyunjin Brings Star Power to the DDP
On June 6, the Dongdaemun Design Plaza (DDP)—Seoul’s architectural gem and home to Korea’s biggest fashion events—was buzzing with photographers, influencers, and fashion lovers. But the moment Hyunjin stepped onto the photo wall, the venue practically paused.
Stylish and poised, Hyunjin posed for cameras ahead of the ULKIN showcase. The fashion label, known for its edgy fusion of sustainability and youth culture, couldn’t have picked a more fitting muse. In a crisp, monochrome outfit that balanced high fashion with K-pop boldness, Hyunjin’s look was the definition of effortless chic.
From Stage to Style Icon
Fans have long known that Hyunjin isn’t just another idol—she’s a walking editorial. Known for her duality on stage (angelic one second and fiery the next), she translates that same energy to fashion. Whether performing as part of LOONA or attending events solo, her presence always commands attention.
Fashion outlets praised her balance between playfulness and poise, calling her look “sophisticated with Gen Z attitude.” And judging by fan reactions on social media, it’s safe to say the internet agrees:
- “Is it even a fashion week if Hyunjin isn’t there serving face?”
- “ULKIN x Hyunjin = perfection. She’s the moment.”
- “She didn’t walk the runway, but she owned it anyway.”
What Is ULKIN, and Why Does It Matter?
ULKIN is a rising fashion label that fuses art and streetwear with eco-conscious design. Featuring upcycled materials and eye-popping silhouettes, the brand has become a go-to for Korea’s young creatives. Having idols like Hyunjin appear at their photo walls signals ULKIN’s growing clout—not just in fashion but in pop culture crossover.
This isn’t Hyunjin’s first foray into fashion week territory, but it’s arguably her most high-profile moment to date in the style arena. And from the looks of it, there’s more to come.
K-pop Idols Are Redefining Korea’s Fashion Scene
In recent years, K-pop idols have become runway royalty—not just modeling in shows, but shaping style trends and brand direction. Labels like ULKIN, Andersson Bell, and MÜNN are lining up to collaborate with idols who bring global attention and, let’s face it, unmatched flair.
With Seoul Fashion Week gaining more international attention each year, celebrity appearances are now as influential as designer collections. And Hyunjin’s appearance reaffirmed that idols aren’t just boosting Hallyu—they’re building Korea’s global fashion legacy.
What’s Next for Hyunjin?
While fans are still processing LOONA’s recent re-grouping under the new name ARTMS, Hyunjin continues to bloom as both a performer and solo brand. Whether she’s on stage, in a music video, or making heads turn at DDP, she’s proving she has layers beyond the idol label.
Considering her presence at 2026 S/S Seoul Fashion Week, don’t be surprised if next season she’s modeling in the show—or featured in a campaign herself.
FAQs
Who is Hyunjin from LOONA?
Hyunjin is a member of LOONA, a popular K-pop girl group known for their concept-heavy music and strong visuals. She’s recognized for her chic style and charismatic stage presence.
What is Seoul Fashion Week?
Seoul Fashion Week is Korea’s premier fashion event held biannually at Dongdaemun Design Plaza (DDP). It showcases local designers and attracts global fashion fans, models, and celebrities, especially K-pop idols.
What is ULKIN’s style?
ULKIN is a Korean fashion brand known for blending streetwear with sustainable practices, often using upcycled materials and bold silhouettes to create its collections.
