K-Beauty Goes Portable and Pretty
Korean vegan beauty brand AMUSE has added a fresh splash of color to its bestselling Care Tint Balm Keyring series. Starting October 11, 2025, beauty lovers in Japan can grab five brand-new shades—making the total lineup a colorful 10—at Loft and Plaza stores nationwide.
What Is the Care Tint Balm Keyring?
Imagine your lip balm doubling as your cutest keychain. That’s exactly what AMUSE nailed with this clever beauty-meets-accessory hybrid. The balm comes with a built-in keyring cap, so you can clip hydration onto your bag or belt loop. It’s your lip-care-on-the-go, but make it fashion.
Glossy, Glowy, and Actually Good for Your Lips
Designed to deliver both style and serious care, the balms protect lips from dryness during the day or even while you sleep. Each balm is packed with rice essence for hydration, anti-aging benefits, and a soft, non-sticky texture. It’s like a gloss and a balm had a baby—one that plays nice even with sensitive skin.
Meet the Star Shades
- 09 Rose Momo: A muted rosy pink with micro-glitter that screams autumn romance.
- 10 Mango: A soft peachy shade kissed with shimmer, giving juicy lips without the drama.
These two are the first shades in the Keyring Balm series to add a subtle sparkle, ideal for those who want a little glam with their everyday tint.
Product Breakdown
- Care Balm Keyring: 1 color, 6g, 1,320 JPY (tax included)
- Tint Balm Keyring: 9 shades, 6g each, 1,320 JPY (tax included)
Why K-beauty Fans Are Obsessed
The keyring design isn’t just cute—it’s surprisingly convenient. Toss it in your gym bag, snap it on your car keys, or keep one in your office drawer. It’s a TikTok-friendly product that actually works, backed by AMUSE’s clean beauty credentials and that viral-worthy aesthetic.
Final Verdict
Whether you’re team no-makeup makeup or someone who wants hydration with a hint of drama, AMUSE’s new shades are the perfect fall beauty treat. Expect them to fly off shelves faster than your autumn latte cools.
