The Latest K-beauty Obsession Lands in Japan
Mark your skincare calendars: Korean cult-favorite brand B : Lab is officially hitting Japanese shelves. Starting September 17, 2025 (Wednesday), the brand will roll out across approximately 350 Don Quijote stores under the popular “Sekakosu” (short for “World Cosmetics”) section, bringing some serious K-beauty power with it.
What’s B : Lab Anyway?
B : Lab is a rising name in the Korean skincare world, beloved for its minimalist formulas, smart ingredient ratios, and skin-friendly cleansers. Think of it as your skin’s new lab partner—precise, balanced, and oh-so-soothing.
Skincare Stars to Look Out For
- B : Lab [8:2] Matcha Moisturizing Foam Cleanser
¥1,300 (before tax)
Infused with matcha (yes, the same green tea in your latte), this fluffy foam cleanser hydrates as it deeply cleans, giving your skin that coveted bounce. - B : Lab [7:3] Cica Barrier Gentle Morning Gel Cleanser
¥1,300 (before tax)
Perfect for your morning routine, this gentle gel uses CICA—a Korean skincare staple known for soothing irritated skin—to support your natural barrier. Alarm-clock proof. - B : Lab [5:5] Cica Soft Meltaway Cleansing Balm
¥1,300 (before tax)
Balm lovers, rejoice. This one melts makeup and impurities like a dream, while the CICA keeps things calm and collected—much like your post-skincare glow. - B : Lab [8:2] Squalane Pore Reset Deep Cleansing Oil
¥1,700 (before tax)
Formulated with squalane for an extra moisture dose, this oil cleanser dives deep into pores to clear makeup and gunk, minus the dryness.
Where to Buy B : Lab in Japan
You’ll find B : Lab in Don Quijote’s “World Cosmetics” corners—aka “Sekakosu”—a go-to zone for international beauty discoveries. Set your sights on over 350 stores nationwide. Your next holy grail product might just be waiting between an eye mask and a sake-infused face lotion.
The K-beauty Takeover Continues
Japan has long been a beauty trend hotspot, and the arrival of B : Lab is another sign of Hallyu’s expanding influence—this time in the skincare aisles. With its blend of science-backed formulas and millennial design vibes, B : Lab is poised to win over both skincare rookies and bubble-foam veterans alike.
Whether you’re team balm or team foam, there’s a cleanser in here calling your name. Which one will you try first?
