Korean Street Style Meets Everyday Versatility
Hold onto your headwear: cult-favorite Korean cap label elldu is about to launch its very first collaboration with Tokyo-based street brand CAViAR PRODUCTS. Mark your calendars for October 3, 2025, when the exclusive four-color cap collection goes live on ZOZOTOWN and CAViAR’s official store.
From Seoul Sidewalks to Japan’s Fashion Pulse
While elldu first stepped into the scene aiming to create the “sneakers we always wanted,” their breakout hit turned out to be—surprise—their signature Appli Cap. This minimalist cap, stitched with the elldu logo, quickly blended into Korea’s street fashion and daily routines, becoming a quiet style statement for Gen Z trendsetters across both Seoul and Tokyo.
The Details: 4 Colors, 1 Philosophy
This collab stays true to that understated vibe. Designed around CAViAR PRODUCTS’ signature color palette, the hats come in four soft-hued editions: White, White/Blue, Gray, and Blue Gray. Flip it around and you’ll spot delicate back embroidery and a one-of-a-kind inner tag—a subtle nod to fashion nerds who live for the details.
Built for Real Life, Not Just Your Feed
The 6-panel cap, made from 100% cotton twill and felt, nails that sweet spot between comfort and durability. A bio-washing process gives it a broken-in look—think: your favorite worn-in dad cap, but cooler. Whether you’re out grabbing coffee or heading to class, it’s designed to melt into your lifestyle, not hijack it.
Editorial Feels from Seoul Streets
The campaign shoot skips the drama and leans into realism. Shot on Seoul’s sidewalks, the lookbook captures low-key moments—solo walks, corner-store stops, coffee chats. That’s the mission: gear that doesn’t try too hard but makes everyday life feel a bit more stylish.
🧢 Product Info
- Name: elldu x CAViAR PRODUCTS Appli Cap
- Price: ¥6,930 (tax included)
- Release Date: Friday, October 3, 2025
- Where to Buy: CAViAR PRODUCTS, ZOZOTOWN
- Colors: 4 (White, White/Blue, Gray, Blue Gray)
- Materials: Cotton (twill), Felt
- Size: Free
Final Thoughts
This isn’t a hype-drop designed for sneaker queues—it’s streetwear that speaks softly but leaves an impression. Simple, genderless, and just the right amount of cool, these caps might end up living on your coat rack all year round. Street cred meets real-life wearability—that’s the elldu way.
