From Online Darling to Offline Debut
Korean makeup lovers, rejoice! Cult-favorite budget beauty brand kkotppang (which means “bread flower” in Korean) is making its offline debut in Japan. Starting September 29, 2025, the brand’s buzzy Ice Series will roll out at select Don Quijote stores across the country.
Up until now, kkotppang was strictly an online affair, available only through its official shop on Qoo10. But now, beauty buffs can swatch and shop in person—for the first time ever in Japan.
What’s in the Ice Series?
The lineup includes seven icy-cool items:
- Ice Drop Water Tint in four shades: Camellia Drop, Dewy Peach Blossom, Peony Filter, and Petal Lavender (2.8g each, priced at 1,100 yen)
- Melting Ice Balm, a TikTok-worthy keyring-style lip balm, in three flavors: Melting Ice, Cooling Snow Ice, and Plumping Peach Ice (2.2g/2g, priced at 935 yen)
Think refreshing shades and hydrating formulas wrapped in cute, portable packaging. It’s giving frozen fantasy vibes meets your skincare shelfie.
Social Campaigns & Sweet Perks
To celebrate this milestone, kkotppang’s official Japanese Instagram is hosting a special campaign. Ten lucky fans will score the full Ice Series—yes, all seven items. All you have to do? Follow the details on their page and keep those fingers crossed.
Why It Matters
The move marks a major Hallyu crossover in beauty retail. Don Quijote—Japan’s beloved, anything-goes mega-retailer—is a go-to for trend-savvy Gen Z shoppers. Now, with kkotppang in the mix, Korean beauty has another offline win under its belt.
From online underdog to retail standout, kkotppang is proving that cute, affordable K-beauty still slays on shelves.
Final Thoughts
If you needed a sign to refresh your makeup bag, this is it. Will kkotppang become Japan’s next beauty obsession? All signs—and tints—point to yes.
