The Backstage Secret Goes Mainstream
If you’ve ever wondered how LE SSERAFIM always look effortlessly radiant, here’s part of the answer. Dasom—the group’s exclusive makeup artist—is now sharing her A-list touch with the world through Pyt, a professional-grade makeup brand she creatively directs.
Since its June 2025 debut, Pyt has become the go-to for beauty lovers who want high-performance products with a runway-finish. Now, it’s dropping its first-ever liquid blush, the GENBA Liquid Cheek, landing on shelves across Japan from October 11, 2025, in select LOFT, PLAZA stores, and online.
What Makes GENBA Liquid Cheek a Game-Changer?
This blush is all about that ‘I woke up like this’ flush. Designed with a lightweight, semi-matte finish, GENBA melts into your skin like your favorite filter—no patchiness, no cakey buildup. It’s made to layer effortlessly over base makeup without disturbing your foundation.
Formulated with volatile oils that evaporate post-application, it locks in pigment with zero stickiness. Think: airbrushed cheeks that stay fresh all day long, whether you’re under stage lights or office fluorescents.
Universally Flattering Shades
The GENBA lineup features five muted, milky tones that complement all skin tones—no need to color-match obsessively. As Dasom puts it, “It’s about effortless beauty that works in real life.”
- 01 Earl Grey: A cozy tea-toned beige with warm undertones—like a hug in blush form.
- 02 Peach Pie: A juicy, milky orange that melts into skin for that your-skin-but-happier glow.
- 03 Ballerina: Soft and sweet, this pale pink brings ballerina elegance to your makeup bag.
- 04 Lace Pink: A tender cotton-candy pink that’s both playful and camera-ready.
- 05 Peony: A sophisticated blush-pink with just the right pop of life—think first-date flush.
Price, Availability & Where to Get It
- Product Name: GENBA Liquid Cheek
- Price: ¥1,980 (approx. $13 USD)
- Volume: 4.5g
- Available at: Select LOFT and PLAZA stores in Japan, plus their online shops.
- Also on: Qoo10, Rakuten, Amazon
From Idol Glam to Your Vanity
Pyt stays true to its promise: beauty tools that even pros love, yet accessible for everyday users. With the GENBA Liquid Cheek, you’ll be one step closer to mastering that signature K-pop glow—even if your only stage is your morning commute.
So, which shade are you claiming for your “main character energy” moment?
