MOMOCON 2025 Blends K-pop Power with Philanthropy
Get ready for feel-good vibes—both musical and meaningful. Woori Financial Group just announced the return of its annual MOMOCON, a two-day festival where the beats are catchy, and the cause is mighty. Mark your calendars: it’s all happening on September 20–21 at Nanji Hangang Park’s Youth Square in Seoul.
K-pop and Indie Royalty Headline the Fest
Ringing in its third year, MOMOCON is not your average summer concert. This socially conscious showcase brings together a stacked lineup of veteran idols and indie favorites, all under the slogan, “Always. Us. At the Front.”
- Sept 20: YB (Yoon Do-Hyun Band), Epik High, Younha, and heartstring maestro MAKTUB
- Sept 21: Legendary boy band god, indie rock darlings Jannabi, genre-mixer WOODS, and hip-hop duo Dynamic Duo
Oh, and don’t overlook the Woori Multicultural Children’s Choir—a talented group promoting diversity through music since 2012. They’re also set to grace the stage and bring extra heart to the lineup.
A Festival with Purpose: Music Meets Mission
MOMOCON isn’t just about headbanging and waving your lightstick. It’s about harnessing collective joy for a bigger cause. This year’s theme drives home a bigger message: as the crowd gets louder, so does the impact.
The event is a hybrid experience combining entertainment and charity. Every cheer, clap, and visit to the interactive booths fuels the funding behind Woori’s ongoing community initiatives.
Touch to Give: The Interactive ‘Hamkke Touch’ Drive
One of the festival’s signature elements is the “Hamkke Touch” (Together Touch) campaign, where the number of interactions at on-site booths correlates with real donations. Yes, you read that right: touch a booth and you’re literally generating funds for charity.
Festivalgoers can trade their altruistic tapping for festival essentials and swag like bottled water, snacks, folding chairs, and pocket-sized fans. Try doing that with just an Instagram like.
More Than Music: Building Warmth in Every Beat
“MOMOCON allows people to engage with the meaning of ‘our’ in Woori Financial Group,” said a group spokesperson. “Everyone contributes naturally to social good just by attending—creating a more compassionate society together.”
Music is the entry point. But what MOMOCON really amplifies is collective social power—a kind of good vibes only that goes way beyond the encore.
A New Festival Model for Hallyu Culture
Between idols and impact, MOMOCON presents a fresh spin on the classic Korean festival. While events like KCON focus on performance and panels, MOMOCON asks: what if your fandom could build a better world?
Welcome to the future of Hallyu: part concert, part community movement. As more fans value purpose alongside playlists, expect festivals like MOMOCON to become the blueprint, not the outlier.
FAQs
What is MOMOCON?
MOMOCON is a socially-driven music concert organized by Woori Financial Group. It combines live performances by top K-pop and indie artists with campaigns that support various social causes through interactive participation.
When and where is MOMOCON 2025?
The 2025 festival takes place from September 20–21 at Nanji Hangang Park’s Youth Square in Seoul, South Korea.
How can I participate in the Hamkke Touch event?
Just visit MOMOCON’s booths on-site. Each touch you make at a designated station counts toward accumulating donations by Woori Financial Group. You can also exchange participation tokens for useful festival goodies.
