From Seoul to Tokyo: SATUR’s Style Takeover
Mark your calendars, fashion fam—Korean streetwear brand SATUR is officially opening its first Japanese flagship store in Harajuku on October 4, 2025. Known for its relaxed yet graphic-heavy “Saturday state of mind,” SATUR blends effortless everyday wear with bold visuals. This brick-and-mortar debut follows the brand’s online store launch in September 2025, making it the next big step in its Japanese expansion.
Why Harajuku Fits the SATUR Mood
Nestled in Tokyo’s trend capital, the Harajuku store immerses shoppers in SATUR’s laidback weekend identity. Think soft lighting, clean lines, and racks of signature ALLDAY pieces—everyday wearables with attitude. Expect colorful graphics, cozily cut silhouettes, and that lowkey-yet-cool energy streetwear fans can’t get enough of.
Exclusive Drops Only in Japan
To celebrate the launch, the Harajuku location isn’t just repping the staples. It’s also stocking Japan-exclusive items and warmly introducing the brand’s latest Fall/Winter collection. So whether you’re a longtime fan or new to the label, this is where you’ll want to update that wardrobe.
Limited-Time Perks for Day-One Shoppers
On launch day (October 4), SATUR is pulling out the stops with exclusive novelty giveaways—yes, it’s as extra as a K-pop comeback album drop:
- Follow & tag SATUR on Instagram with a purchase? You get one turn at the capsule toy machine.
- The first 50 customers take home a SATUR Reusable Bag (Small).
- Spend over ¥15,000 (~$100): you’ll score a pair of ALLDAY SATUR Plain Socks.
- ¥25,000 and up: take home a limited SATUR Keyring.
- ¥35,000 and up: receive a cozy LOGO Wappen Dyed Beanie.
These goodies are first-come, first-served and color selection is random—so arrive early or prepare to leave with FOMO. Sorry, that’s just Harajuku hustle.
Pop-up in Osaka, Too? Stay Tuned.
Can’t make it to Tokyo? SATUR has plans for an Osaka pop-up in November, so fans in Kansai won’t be left behind. Details are still under wraps, but anticipation is building fast among fashion insiders and streetwear junkies alike.
SATUR Harajuku Flagship Store Info
- Opening Date: October 4, 2025 (Saturday)
- Location: 6-6-2 Jingumae, Shibuya-ku, Tokyo
- Hours: 11:00AM – 8:00PM (Open daily)
Final Thoughts
As Korean fashion continues to ride the Hallyu wave across Asia, SATUR’s debut in Harajuku marks more than just a store opening—it’s a cultural crossover. From Seoul’s street scene to Tokyo’s style mecca, this Korean brand could become your new Saturday staple—no matter what day you wear it.
Ready to line up for the drip? Or holding out for that Osaka popup?
