Meet %Recipe: The K-Beauty Brand With Wings
Say hello to %Recipe, a brand-new K-beauty label making a splash with its ethereal take on everyday makeup. Launched in October 2025 by Z STUDIO in collaboration with Korean beauty manufacturing giant COSMAX, %Recipe is the latest cross-cultural innovation brewing between Japan and South Korea.
With Korea’s cutting-edge cosmetic tech and Japan’s trendsetting consumer taste, %Recipe blends the best of both worlds—literally. And for their debut, they’re diving headfirst into the dreamy world of Wishcore.
What’s ‘Wishcore’ Anyway?
Think pastels, angel wings, and a Pinterest board full of your most whimsical daydreams. Wishcore is a rising aesthetic among Gen Z that romanticizes a fantasy-like version of yourself—dreamy, delicate, and definitely not stuck in a 9-to-5. It’s about escaping reality, just a little, through makeup that feels like a fairytale.
%Recipe captures that vibe with angel-wing packaging, soft-focus formulations, and colors that glow like they’ve been lit from within.
X-Fine Satinwear Mesh Cushion: Your 72-Hour Skin Filter
This isn’t your average cushion foundation. The X-Fine Satinwear Mesh Cushion gives you semi-matte, lit-from-within skin that looks filtered but still natural. It blends effortlessly—no makeup degree required—and covers redness, uneven texture, and pores like a charm.
Thanks to COSMAX’s exclusive X-FINE technology, the powder is turned into micro-particles that hug your skin so well, the glow stays on for up to 72 hours.
No cracking, no caking—just you and your radiant alter-ego.
Next-Gen Packaging: For Cushion Nerds (Like Us)
Sounds nerdy, but we’re obsessed with the packaging too. The OctaCore Mesh container prevents product leakage (because who enjoys a messy cushion?) and keeps your foundation fresh from start to finish. It’s made with an octagon-shaped mesh structure that controls just the right amount of foundation every time you tap.
Vermy Puff Pot Lip & Cheek: Jelly Balm Heaven
If jelly, serum, and balm had a baby—it would be the Vermy Puff Pot Lip & Cheek. This multi-tasking pot handles both your lips and cheeks with a single dab. One swipe and you’re giving K-drama heroine realness.
Thanks to its jelly-balm hybrid tech, you get the color payoff of jelly, the gloss of cream, and the cling of a balm—all without the goopiness. The finish? Dewy, radiant, and totally crushworthy. You can apply it with your fingers or use the built-in puff for mess-free, on-the-go glam.
Skin-Loving Ingredients, Because We’re Soft Girls at Heart
- Hyaluronic acid (x10) – For deep hydration.
- CICA + Ceramides – To calm and strengthen your skin barrier.
- Microbiome Complex – Supports your skin’s natural balance.
- Plant-based PDRN – A soothing, skin-boosting extract.
This isn’t just makeup—it’s makeup that treats your skin like a K-beauty facial in disguise.
Where to Buy
Both items will be available at major Japanese beauty retailers like Matsumoto Kiyoshi, Loft, Hands, Don Quijote, and more (select stores only). Look out for these dreamy drops:
- X-Fine Satinwear Mesh Cushion – ¥3,300, available in two shades (17C Light Rosé, 21N Ivory), 14g
- Vermy Puff Pot Lip & Cheek – ¥1,980, five shades from nude coral to berry cherry, 4g
Final Thoughts: Fantasy Meets Function
K-beauty is no stranger to trendsetting, but %Recipe might just be the brand that captures a generation’s glitter-coated yearning for softness, escape, and self-expression. With a little shimmer, a lot of skincare, and a packaging dream straight off your mood board—this is Wishcore gone mainstream.
Ready to dip your fingers into makeup magic?
