SEOUL, South Korea — Actress Cha Joo-young graced the KILIAN PARIS pop-up event held at The Hyundai Seoul on May 29, turning heads with her signature elegance and sophistication.
The pop-up store celebrates the French high-end luxury perfume brand and will be open to the public from May 28 to June 8. Set in the bustling district of Yeouido, the event unveiled KILIAN PARIS’s latest fragrances in an immersive setting that appealed to both beauty enthusiasts and trendsetters.
Best known for her roles in popular K-dramas, Cha Joo-young continues to build her reputation not only as a talented actress but also a rising fashion and beauty icon. Her appearance at the event added a dose of stardust, drawing attention from media and fans alike.
“Luxury isn’t just something you wear — it’s something you live,” Cha said at the event, echoing the brand’s philosophy of perfume as a part of personal identity.
The pop-up offers visitors a sensory journey through different fragrance themes, accompanied by sleek interior design and exclusive product displays.
As K-beauty and global luxury brands continue to collaborate, these events highlight the growing influence of Korean celebrities on international fashion and beauty trends. With stars like Cha Joo-young leading the way, the intersection of Korean entertainment and luxury lifestyle is only set to deepen.
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