SEOUL, South Korea – Actress Cha Joo Young made a stunning appearance on May 29 at The Hyundai Seoul in Yeouido, attending a special event celebrating the launch of French luxury perfume brand KILIAN PARIS‘s pop-up store.
The pop-up experience, located in one of Seoul’s most trendsetting retail destinations, will run from May 28 to June 8. Attendees can explore a curated selection of high-end fragrances known for their bold scents and elegant packaging.
Cha Joo Young, acclaimed for her roles in various K-dramas, turned heads at the event with her graceful presence and stylish look, reaffirming her reputation as a rising fashion icon in the Korean entertainment scene.
With global luxury brands increasingly partnering with Korean celebrities, events like this highlight the growing influence of Hallyu, or the Korean Wave, on the international fashion and beauty industry.
Industry insiders suggest that such high-profile collaborations signal a continued trend of Korean stars becoming key figures in promoting premium global brands.
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