Cha Joo-young Shines at KILIAN PARIS Pop-Up Event in Seoul

Luxury Meets Star Power in the Heart of Seoul

On May 29, actress Cha Joo-young attended a pop-up store opening event for French luxury perfume brand KILIAN PARIS at The Hyundai Seoul in Yeouido, Seoul.

The pop-up store, which showcases the brand’s haute couture-inspired fragrances, opened to the public on May 28 and will run through June 8. The launch event drew attention not only for its elegant displays but also for the arrival of Cha Joo-young, whose chic style turned many heads.

Fragrance and Fame Collide

Cha Joo-young, known for her roles in popular K-dramas, added a touch of glamour and sophistication to the event. Although brief, her appearance highlighted the ongoing collaboration between global luxury brands and leading Korean celebrities—a trend that continues to gain momentum on the Hallyu wave.

KILIAN PARIS, a niche high-end fragrance house founded by Kilian Hennessy, is renowned for combining modern perfume artistry with storytelling, and this event was no exception. Visitors are given the opportunity to explore the brand’s world of sensory luxury within one of Seoul’s premier shopping destinations.

A Perfect Match: K-beauty Meets European Elegance

This collaboration not only exemplifies the fusion between K-beauty culture and European luxury but also highlights how Korean celebrities like Cha Joo-young serve as cultural ambassadors, bridging East and West through style, fragrance, and presence.

Whether you’re a fan of high fashion or an enthusiast of unique fragrances, the KILIAN PARIS pop-up is a must-visit for those in Seoul this spring.