ENHYPEN Sells Over 1.89 Million Copies on Day One
ENHYPEN’s sixth mini album, ‘DESIRE : UNLEASH’, has marked a new milestone for the rising K-pop group. According to Hanteo Chart, the album sold an astonishing 1,890,677 copies on its release day, securing the No.1 spot on the daily albums chart. This surpasses the first-day sales of their previous full-length album, ‘ROMANCE : UNTOLD’, showing the group’s steady growth and popularity.
Pre-Orders and Chart Domination
Even before its release, the album had surpassed 2.18 million pre-orders, fueling expectations that ENHYPEN would achieve their second ”double million seller” status in first-week sales. The lead single, ‘Bad Desire (With or Without You)’, dominated Korean music charts, with all tracks entering various rankings. On Bugs’ real-time chart, five songs from the album, including the title track, held positions from No.1 to No.5.
Global Success Across Continents
ENHYPEN’s global appeal continues to climb. ‘DESIRE : UNLEASH’ ranked high on iTunes Top Albums in countries like Japan, Mexico, the UK, the U.S., and Canada. The title track also entered the Top Songs charts in 38 countries, including Indonesia, Thailand, and Brazil. Their music is resonating with fans far and wide — proof that language isn’t a barrier when it comes to K-pop.
Record-Breaking Music Video Launch
The music video for ‘Bad Desire (With or Without You)’ quickly caught fire, racking up over 10 million views within 16 hours of release. It claimed the No.1 spot on YouTube’s worldwide trending music videos and placed in the top trending videos in 28 countries, including Argentina, Mexico, and Australia. Not bad for their first 24 hours!
A Passionate Message for Fans
The album touches on themes of desire and patience in relationships, conveyed through ENHYPEN’s dynamic emotions and storytelling. The group members stated, “We couldn’t have come this far without desire,” showcasing their drive to keep pushing artistic boundaries since their debut.
Dynamic Comeback Performances
To celebrate their comeback, ENHYPEN performed live on Mnet’s ‘M Countdown’ with the title track and ‘Loose (Korean Ver.)’, leaving fans captivated. Their promotional streak continues with appearances on shows like KBS2’s ‘Music Bank’ and ‘The Seasons – Park Bogum’s Cantabile’. Their show-stopping stages and strong fan connection are further proof of their K-pop star power.
Looking Ahead
With momentum building fast, ENHYPEN is proving they’re more than just a trending group — they are establishing staying power in the global K-pop industry. Watch this space — their next record-breaking moment could be just around the corner.
