ENHYPEN Launches Asia Pop-Up Tour for Mini Album ‘DESIRE : UNLEASH’

ENHYPEN Opens Immersive Pop-Up Stores in Seoul, Beijing, and Tokyo

K-pop sensation ENHYPEN is taking fan engagement to a whole new level with the grand opening of pop-up stores across Asia to celebrate their upcoming mini album ‘DESIRE : UNLEASH’, set for release on November 5. According to Belift Lab, the Seoul pop-up will run from November 6 to 12 at I’Park Mall in Yongsan, before expanding to cities like Beijing, Guangzhou, and Tokyo.

More Than Just Merch: A Full Fan Experience

These pop-ups aren’t just about shopping — they offer a truly immersive experience. At the Seoul location, fans can grab physical copies of the new mini album, exclusive merchandise, and take part in unique fan-oriented events.

One highlight includes a handwritten letter exchange: fans write postcards that could receive a handwritten reply from an ENHYPEN member. There’s also a playful stamp rally where visitors collect stamps around the store to complete the album’s logo, unleashing a sense of achievement along with their fandom pride.

Scented Memories and Secret Footage

Adding an extra layer of sensory delight, the store features a bath bomb fragrance booth inspired by the album’s concept. Even better, fans will get sneak peeks at unreleased videos only available on site — providing exclusive content that can’t be accessed online.

Due to expected visitor numbers, the pop-up store operates via online reservation. Bookings open on October 30 at 11 a.m. KST, with further details available on HYBE MERCH’s official social media and the ENHYPEN Weverse community.

Comeback Anticipation With ‘Bad Desire’

Scheduled for release on November 5 at 1 p.m. KST, ‘DESIRE : UNLEASH’ dives deep into themes of longing and identity. The title track, ‘Bad Desire (With or Without You)’, is a sleek dance pop number that boldly declares: “I want to turn you into a vampire.” With its edgy concept and signature ENHYPEN flair, the comeback is expected to make waves internationally.

This multi-city pop-up tour not only brings fans closer to the group but also showcases ENHYPEN’s ever-growing global reach in style. Whether you’re there for the merch, the music, or the memories — this is one pop-up you won’t want to miss.