Son Tae-jin’s Wild Ride: Variety King, Chart Star, Fan Favorite
If you think Son Tae-jin is just a ballad and trot singer, think again. In a plot twist worthy of a K-drama, Son has become the internet’s new variety show MVP with his solo web program “What’s With Jin?”—a title as cheeky and charming as the man himself.
From Mic to Muscle: Son Tae-jin Tackles Every Sport Like a Pro
Debuting in September 2024, “What’s With Jin?” isn’t just another celebrity vlog—it’s an all-out, all-category variety show where Son Tae-jin tries his hand at everything from basketball and bowling to billiards and ping-pong. The catch? He’s impressively good at it.
Each episode serves as a new challenge, and he’s earned praise for tackling high-difficulty physical missions with laser-like focus. If you’ve ever wondered what it’s like to watch a baritone crooner master trick shots in billiards while cracking jokes—this is your show.
Not Just Games: From ASMR to Anchoring
The magic of “What’s With Jin?” lies in its unpredictability. One episode, Son’s doing travel vlogs and ASMR (yes, whispering into a mic with surprisingly soothing results); the next, he’s testing his chops at being a news anchor.
The range of content keeps fans—and new viewers—hooked. Unsurprisingly, this mix of talent, humor, and vulnerability has turned the show into a smash hit with the 40s to 60s demographic, and views have already surpassed 5 million.
From Internet Icon to IRL Impact
Son Tae-jin isn’t just entertaining for clicks—he’s using his platform for good. In one memorable episode, he learns to make bungeoppang (a Korean fish-shaped pastry filled with sweet red beans) and donates the proceeds to charity.
That gesture melted hearts across Korea, proving Son is not just hilarious and talented—he also has a heart of gold. And of course, advertisers took note. His genuine vibe has made him a brand favorite for healthcare products, wellness snacks, and even coffee brands.
Music Never Left: Charting with Duets and Awards
Oh, and don’t forget the music. Recently, he teamed up with Jeon Yujin for the duet single “I’ll Protect You Now”, which topped Bug’s Adult Song Chart at No. 1 and placed No. 5 on Melon’s adult chart on release day.
His musical fanbase remains loyal. Case in point: his solo fan meeting tour sold out three consecutive times. And at SBS’s prestigious “Trot Music Awards 2025”, he walked away a double winner, solidifying his status as a true multihyphenate performer.
More Than a Celebrity—A Movement
Whether making viral videos, championing good causes, or slaying it on stage, Son Tae-jin is clearly entering a new era. He’s not just crossing genres—he’s redefining them.
For longtime fans, he’s a heartthrob with humor. For new viewers, he’s a revelation. And for the variety scene? He’s the flavor it didn’t know it needed.
- 5+ million views on What’s With Jin?
- Chart-topping duet with Jeon Yujin
- 3 sold-out solo fan meetings
- Winner of two awards at Trot Music Awards 2025
- Brand collaborations ranging from wellness to beverages
FAQs
What is Son Tae-jin’s web show about?
“What’s With Jin?” is a variety series starring Son Tae-jin where he experiments with sports, ASMR, travel, and surprising challenges. It showcases his versatility beyond music.
Is Son Tae-jin still active in music?
Absolutely. He recently released a hit duet with Jeon Yujin and continues to perform live while also appearing in variety shows.
Why is Son Tae-jin trending?
From his viral variety show to helping charities and winning major music awards, Son Tae-jin’s diverse talents and sincerity continue to earn fan love and media attention.
