Breaking Language Barriers with Music
Rising K-pop girl group PURPLE KISS is ready to speak the universal language of music—this time, entirely in English. Their first English-language album, titled ‘OUR NOW’, is set for release on July 31 at 6 PM (KST).
‘Are You Happy?’ That’s the Question
According to their agency, RBW Entertainment, the album centers around a theme that resonates globally: happiness. It’s a continuation of the sentiment expressed in their previous July single, ‘I Miss My…’, but now repackaged for a wider audience.
To tease the release, PURPLE KISS dropped a motion logo teaser on their official social media platforms. The slick, Instagram-style clip transitions through visuals of everyday locations like cafes, movie theaters, and parties—all laced with a dreamy, feel-good vibe. The video ends with the question, “Then, are you happy?” followed by the title ‘OUR NOW’, hinting at a narrative about finding joy in the present moment.
Going Global—In Style
By going all-English, PURPLE KISS is clearly aiming to deepen their reach with international fans. From Seoul to San Francisco, fans can now experience their music with no language filter. It’s a smart move, especially as K-pop’s global momentum shows no signs of slowing down.
This project also positions PURPLE KISS as next-gen leaders of the Hallyu wave, blending catchy melodies with relatable emotions that transcend borders.
When and Where to Listen
Mark your calendars: ‘OUR NOW’ will be available on all major streaming platforms on July 31 at 6 PM KST. Whether you’re a longtime fan or new to the PURPLE KISS universe, this release promises a refreshing dose of musical optimism.
As one fan commented on Twitter, “PURPLE KISS in English? My summer just saved itself.”
