Jihyo Brings Her Sparkle to Shibuya
TWICE leader Jihyo touched down in Tokyo for a fan-packed event celebrating the Japanese launch of Korean beauty brand Milk Touch’s newest products—the Iconic Long Mascara and Iconic Film Mascara. Held on June 14, the event titled “Milk Touch Iconic Wonderland” lit up the Shibuya Loft with glam, smiles, and even a surprise mascot.
Big Lashes, Bigger Smiles
As the official muse for Milk Touch, Jihyo served both beauty inspo and fan service. Dressed in a chic, summery outfit and rocking flawless eye makeup that highlighted her signature wide-eyed look, she shared personal beauty tips. “I focus on eye makeup because that’s where fans look the most,” Jihyo said with a smile that melted the crowd.
A Bunny, A Muse, and One Adorable Moment
During the photo session, a fluffy bunny mascot (yes, really) joined Jihyo on stage. Fans squealed as Jihyo held the wobbly bunny’s hand to keep it steady—turning the event into what one attendee later described as “a K-pop princess fairy tale unfolding live.”
Here’s Where to Catch the Pop-up
Can’t get enough Milk Touch magic? The brand is hosting a pop-up store at Shibuya Loft from September 11 to 29, 2025. It’ll be open daily from 11 a.m. to 9 p.m. at the store’s Masaka Stage on the first floor.
- Where: Shibuya Loft, 1F Masaka Stage (21-1 Udagawacho, Shibuya-ku, Tokyo)
- When: September 11 (Thu) – September 29 (Mon), 11:00–21:00
If you’re in Tokyo this fall and craving a bit of K-beauty magic, you know where to go.
Final Swipe
Whether she’s slaying stages or mascara campaigns, Jihyo continues to prove why she’s not just a K-pop idol—but a cross-cultural icon. With more brand appearances lined up, fans are hoping this is just the start of her solo glow-up era.
Do you stan Jihyo’s beauty picks? Or are you eyeing that pop-up? Either way, it’s safe to say that this TWICE member knows how to leave a lasting impression—one lash lift at a time.
