A Snapshot of Summer: Music Meets Memories
K-indie favorite Daybreak is bottling up a breeze of summer feelings in more ways than one. On July 11, the band dropped a crisp new digital single titled ‘Pureuge’ (which translates to “in blue” or “blue-like”) and teamed up with global self-photo brand Photoism to launch a special photo frame event. The result? A stylish new way for fans to create and capture core memories with their favorite people.
Feel the Love in Blue
The photo booth collaboration picks up on the dreamy, refreshing vibe of Pureuge — a signature Daybreak-style love song that captures the lush excitement of summer romance. Fans are flocking to Photoism booths to snap pictures with the custom frames, creating snapshots with friends, family, and even pets.
“It’s such a wholesome way to celebrate the comeback,” a fan shared on social media. “The song is already stuck in my head, and now I’ve got a photo to match it. Total summer memory unlocked.”
If It Sounds Like Summer, It’s Daybreak
Released on July 7, Pureuge is everything you’d expect from Daybreak: poetic lyrics (penned solely by vocalist Lee Wonseok), infectious melodies, and the full band flexing their creative muscles in the composition process. It’s already earning a rep online as a “song that paints your heart blue” and “a future staple on every romantic summer playlist.”
Festival Royalty in Action
It’s not just the charts Daybreak is conquering. The band has been a mainstay at major summer festivals across Korea — from ‘7 ROCK PRIME 2025’ to the JUMF 2025 in Jeonju — proving once again they’re not just studio kings but also live performance legends. Next stop? The Busan Jazz Festa 2025 on September 21, where fans can expect an electrifying performance that blends musical precision with feel-good vibes.
With a single that shimmers like sunlight on water and a photo event turning memories into memorabilia, Daybreak is serving summer with a side of sentiment. Ready for your glow-up in blue?
[Photo credit: Photoism]
